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Startup Wars

Built for high school classrooms

Business Simulations for High Schools and CTE

Engage students with hands-on entrepreneurship simulations that teach leadership, problem-solving, and business skills right from the classroom.

For teachers, CTE leaders, and school administrators.

High school students collaborating

From the classroom to a career

Make a choice. Explain the tradeoff. Try again.

learners
10K+
institutions
100+
classroom access
Browser-based

Learner and institution totals are company-reported across Startup Wars, not specific to this audience. See evidence and sources.

Real-world learning they enjoy

Why Startup Wars works in high school

Startup Wars turns business class into an active learning environment where students think like entrepreneurs instead of memorizing definitions. Learners make decisions, manage resources, and lead teams in a format built for CTE and career readiness.

Student engagement

Gamified challenges help learners stay curious and motivated as they work through business problems.

Career-connected

Build practical habits in decision-making, creativity, and resource management.

Easy to launch

A browser-based simulation keeps the focus on learning, not setup.

Student using a business simulation

Practical by design

Move from business vocabulary to business judgment

Students put their knowledge to work in an experience that rewards reflection, strategic thinking, and the confidence to make a next move.

Talk to our team

Built around your goals

Where it fits in your high school curriculum

Start with the work you want students to explain. These suggested uses help you plan a high school business simulation around your existing course.

Introduction to business
Student taskConnect price, cost, and demand.
Evidence to assessA simple profit calculation with the assumptions explained.
Career and Technical Education
Student taskExplain an operational tradeoff.
Evidence to assessA decision memo connecting inventory, customers, and available resources.
Entrepreneurship and marketing electives
Student taskDefend a customer and pricing choice.
Evidence to assessA recommendation that compares alternatives and identifies a risk.
Career readiness and advisory
Student taskPractice a professional conversation.
Evidence to assessA short team briefing, individual reflection, and next-step recommendation.

Explore the simulation catalog to choose a business context. For postsecondary courses, see business simulations for colleges and universities.

Startup Wars Food Truck simulation interface
Food Truck series · product preview

One scenario to explore

Put students in charge of a food truck.

The Food Truck series connects inventory, pricing, customer demand, and day-to-day operations. Use a familiar business to start a discussion about how those decisions affect each other.

See the Food Truck series →

Try a food-truck decision

A classroom activity using Startup Wars

A food truck has one lunch period to make its plan work. Should it prepare fewer meals at a higher price, or more meals at a lower price?

An adaptable teaching example to introduce or debrief the Food Truck series. The numbers below are illustrative classroom material, not a live simulation result or built-in assignment.

Student decision brief

Two lunch plans. One recommendation.

Ingredients cost $2 per meal prepared. The event fee is $80. Unused meals cannot be sold later. Ignore other costs for this exercise.

Plan A

$7/ meal

60 meals prepared
Forecast: 50 sold

Plan B

$6/ meal

80 meals prepared
Forecast: 65 sold

Profit = meals sold × price − meals prepared × $2 − $80

The twist: either plan sells only 45 meals. Does your recommendation change? Explain why.

Teacher assessment

Look beyond the profit number.

Collect one short decision memo from each student. Use these three criteria, scored from 0–4, as an adaptable 12-point rubric.

  1. Use the numbers

    Show revenue, total cost, and profit for both plans.

  2. Explain the tradeoff

    Name the demand assumption and the risk of unused inventory.

  3. Reflect and revise

    Use the changed result to justify a next decision.

Open printable activity & rubric

No signup needed. Includes a student handout, answer key, and scoring guide.

Explore the Food Truck simulation →

From planning to debrief

What the teacher prepares and assesses

For this sample, prepare the handout, decide whether students work individually or discuss in pairs, and review the answer key. Calculators and a place to write are enough for the paper exercise.

For a platform lesson, first preview the chosen simulation and confirm student access. Use its actual decisions and feedback in your debrief; adapt this activity to the learning objective you selected.

Suggested 45-minute sample lesson · adapt to your class

  1. 5 min

    Frame the decision

    Introduce revenue, costs, and profit. Ask students why selling more does not always mean earning more.

  2. 10 min

    Choose and justify

    Students compare the two lunch plans below, calculate forecast profit, and record the assumption behind their choice.

  3. 15 min

    Change the conditions

    Reveal that either plan sells only 45 meals. Students recalculate and decide what their first forecast missed.

  4. 15 min

    Debrief and reflect

    Compare recommendations, discuss unused inventory, and collect one individual explanation of what each student would change.

In a pre-college program

Connecting science and entrepreneurship at USF

The University of San Francisco’s BioEntrepreneurship Academy lists Startup Wars in its pre-college course. Its description has teams making project management, marketing, and finance decisions for a vertical farming business.

Read USF’s course description →

Explore the program context and other sources in our evidence overview.

Educator perspective · higher education

“Startup Wars makes the learning process more interesting and gives students opportunities to think differently.”
Alima Dostiyarova · Assistant Professor, KBTU University

For teachers & school leaders

Planning a school or CTE rollout

Bring your instructional goals and practical requirements into the same conversation.

Discuss your school’s needs
How should I choose an entrepreneurship simulation for high school students?
Start with one business decision students should be able to explain. For a CTE business simulation, connect that decision to your pathway objectives and the evidence you will assess. Preview the scenario, check the reading and calculation demands, and plan support for your class. Use the sample activity to introduce the reasoning before assigning platform work.
Who provides this classroom activity?
Content by Startup Wars, the developer of the entrepreneurship simulations shown on this page. The activity, answer key, and rubric are teaching examples for educators to adapt. They do not represent independent research, standards certification, or a guarantee of student outcomes. Review our evidence and sources for documented program use.
How much class time and preparation should I plan for?
The sample below is a suggested 45-minute classroom exercise, not a promise about simulation completion time. Before using the platform, preview your chosen scenario, define the decision students will investigate, and select a stopping point for discussion. Bring your class length and course goals to an educator demo so you can plan the right scope.
What devices and access will students need?
Startup Wars is browser-based. Before assigning it, confirm your school’s devices, browser, network restrictions, and student access process with our team. Review the product accessibility information and discuss accommodations for your class.
Can I use this in a CTE pathway?
Use the course-fit examples to connect entrepreneurship decisions to your own program objectives. The sample rubric evaluates reasoning, calculations, and reflection. It is an adaptable teaching resource, not a claim of certification or alignment to a particular state standard. Review any required standards mapping with your curriculum lead.
How should I assess student work?
Pair a business result with an explanation of the decision that produced it. Ask students to identify their assumptions, show the relevant evidence, and recommend a next step. The printable activity includes a 12-point example rubric you can adapt; it is teacher-scored and does not describe an automatic grading feature.
How do we evaluate licensing and school purchasing?
Start with current pricing and licensing information. For a school or CTE program, bring your expected student count, number of classes, teaching dates, and purchasing requirements to the demo. Confirm the applicable access period, onboarding, payment process, and any review documents before purchasing.

Your next business lesson

Make business class an experience students remember

See how Startup Wars can fit your CTE pathway, business course, or entrepreneurship program.