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Startup Wars

Hands-on experiences for real-world skills

Empowering Leaders Through Business Simulation

Startup Wars gives future leaders a safe, immersive way to build practical business skills before they step into the spotlight.

Startup Wars team
  • 10K+ learners
  • 100+ institutions
  • Founded in 2018

Our mission

Where innovation meets practical learning

We believe successful leaders need practical experiences, not just theoretical knowledge. By combining storytelling with hands-on business simulations, Startup Wars helps learners develop the mindset needed for real-world success.

Students learning together

Our values

Driving entrepreneurial success

The platform is guided by innovation, leadership, integrity, empowerment, growth, and community—values that keep our learning experiences practical, responsive, and focused on learners.

Our journey

Built with educators and students

From an early founder community to an internationally recognized learning platform, every stage has been shaped by real classrooms and real learner feedback.

Startup Wars V2 business simulation experience

2026

Startup Wars V2 launches

Startup Wars V2 marked a major evolution of the platform, bringing a faster, more polished learning experience to educators and students.

The new generation builds on years of classroom feedback with refreshed simulations, clearer instructor workflows, and a modern foundation for the next chapter of experiential entrepreneurship education.

Startup Wars team receiving industry recognition in 2024

2024

Non-stopping commitment

INTA recognized Startup Wars as a top industry innovator, awarding the team first place in the Scale-Up Winner category at its Open Innovation Challenge in Atlanta.

The recognition strengthened our commitment to setting a higher standard for entrepreneurship education technology.

QS Reimagine Education immersive experiential learning award

2023

Our award-winning efforts

Success does not happen overnight. Startup Wars grew through continuous effort, improvement, experimentation, and a constant push for excellence.

That work earned international recognition at the 2023 QS Reimagine Education Awards Conference in Abu Dhabi.

Student research and product-market-fit results from 2022

2022

For Students

By Students

From 2020 to 2022, we worked with thousands of instructors and students across 31 colleges and high schools to release simulations, enhancements, and updates shaped by student feedback and instructor participation.

Those two years of customer-led research and development helped us pair our expertise in gamification and product design with the skills of educators and the needs of students.

By letting students test market scenarios, predict outcomes, and learn with a community of peers, Startup Wars became a platform built for students, by students.

The first version of the Startup Wars simulation platform

2020

First version of Startup Wars

In 2020, we began the full research and development lifecycle for the first Startup Wars platform.

When schools rapidly adopted digital learning during the pandemic, we shifted from a consumer product toward technology that instructors and institutions could deploy to engage students online.

The early Startup Junto community that inspired Startup Wars

2018

Startup Wars launches

The idea began after years of running the Philadelphia Junto and Startup Junto, where we saw entrepreneurs struggle to apply good advice safely inside their businesses.

Existing simulations felt like web-based spreadsheets and rarely captured the experience of entrepreneurship. We believed learners deserved something more immersive—and Startup Wars was born.

Bring it to life

Ready to explore Startup Wars?

Explore our simulations