Startup Guides

Want to learn more about entrepreneurship and starting your own business?  Below you’ll find a series of startup guides created by our team on various topics relating to business, economics, marketing, and fundraising.  

These startup guides are provided outside of the simulations and are meant to be used particularly as optional supplemental materials.

Business Plan Guides

A business plan is a document that defines a company’s goals and how it will achieve them accordingly. The business plan can consist of planning for the marketing, management, operations, finances, and more.

Startup Accounting Guides

Accounting is very critical for understanding how much money you have as a company. Simultaneously, financial statements give investors a great look into the company’s financial stability to help them decide whether it is a good idea to invest in the company.

Product Marketing Guides

Product marketing is basically the leading factor behind getting products to market and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and unquestionably accelerators of adoption.

Startup Fundraising Guides

Finally, we have the Startup Fundraising Guides. The minimal resources of the company could undoubtedly affect the opportunities and connections available. Startup owners who bootstrap have full financial and significantly higher creative control of their company. Startups that seek outside investments, consequently give up shares of their company.