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Startup Wars

Create, sell, and succeed with your own handmade business

Turn Hobbies into a Profitable Side Hustle

  • Turn hobbies into a business by creating and selling handmade products.
  • Manage a small business from product creation through local-market sales.
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Makers Market entrepreneurship simulation
Students learning with the Makers Market simulation

10K+

students learning by doing

Develop entrepreneurial and management skills

Why choose the Makers Market series?

The Makers Market simulation series gives students hands-on experience across creative ventures. From jewelry and accessories to other crafted goods, learners experience each step of building and managing a product-based business.

  • Side-hustle focus: Turn a hobby into a practical, profitable business model.

  • Creative freedom: Explore diverse products and discover what customers value.

  • Market ready: Practice pricing, display, promotion, and direct-to-customer sales.

Bring it to your classroom

Hands-on learning, real business decisions

What makes the Makers Market series unique?

Students build a creative venture while learning the realities of product development, pricing, customer engagement, and limited time.

  • Hands-on crafting: Choose and develop handmade product lines.

  • Real market practice: Learn how local-market pricing and customer engagement work.

  • Flexible learning: Explore a weekly side hustle or a longer-term brand.

  • Customizable experience: Adapt products and market strategies to the learning goal.

Makers Market simulation interface and decisions

Prepare for real-world challenges

Skills aspiring entrepreneurs will develop

Every decision connects business theory to a practical outcome learners can discuss, measure, and improve.

01

Market strategy

Present and sell products at local markets.

02

Customer engagement

Sell directly to customers and build a brand presence.

03

Product development

Create products that match a customer need.

04

Business strategy

Plan and execute a focused side-hustle model.

05

Financial literacy

Budget materials, calculate profit, and manage expenses.

06

Time management

Balance crafting, sales, and marketing work.

What students think

“Startup Wars allowed me to understand everything that goes into starting a business in 90 days.”

Charlotte KaneThe Ohio State University

Enhance your learning with Startup Wars

Explore the Makers Market simulation series, where learners practice product development, pricing, customer engagement, finance, and time management.

Request your demo today