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Startup Wars

Master food entrepreneurship through real-world scenarios

Build a Food and Beverage Business on the Move

  • Run a mobile food business from inventory and pricing to event strategy.
  • Develop the critical thinking needed in a fast-moving hospitality operation.
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Food Truck entrepreneurship simulation
Students learning with the Food Truck simulation

100+

institutions around the world

Develop entrepreneurial and management skills

Why choose the Food Truck series?

Students step into the role of a mobile-food founder and make decisions about perishable inventory, customer demand, events, staffing, cash flow, and day-to-day operations.

  • Versatile skills: Connect hospitality, operations, finance, and marketing.

  • Immersive learning: Balance inventory, demand, event selection, and service.

  • Real-world experience: Plan a food business around taste, health, and customer needs.

Bring it to your classroom

Hands-on learning, real business decisions

What makes the Food Truck series unique?

The experience combines the urgency of daily hospitality operations with the long-term decisions required to build a durable business.

  • Hospitality focus: Explore restaurant planning and mobile catering models.

  • Hands-on practice: Manage inventory, events, pricing, and finances.

  • Customizable experience: Adapt the business to markets and culinary concepts.

  • Operational tradeoffs: See how daily choices affect service and profit.

Food Truck simulation interface and decisions

Prepare for real-world challenges

Skills for the food and beverage industry

Every decision connects business theory to a practical outcome learners can discuss, measure, and improve.

01

Hospitality management

Operate a mobile food and catering business.

02

Inventory and materials

Manage perishable stock for consistent service.

03

Financial reporting

Track profitability, costs, and financial health.

04

Marketing and branding

Attract customers online and at events.

05

Human resources

Balance solo operations with team growth.

06

Workload management

Allocate work to maintain speed and morale.

What students think

“Startup Wars allowed me to understand everything that goes into starting a business in 90 days.”

Charlotte KaneThe Ohio State University

Enhance your learning with Startup Wars

Explore the Food Truck simulation series, where learners practice inventory, pricing, event selection, staffing, cash flow, and daily operations.

Request your demo today