iphone product billboard

What is Product Marketing?

Product marketing is the leading factor behind getting products to market and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. The marketing framework has five fundamental components that you want to familiarize yourself with: discover, strategize, define, get set, and grow. Marketing is one of the core ways for a business to have sustainable long-term growth.

Why is Marketing a Product Important?

Marketing well is crucial for a business to have a successful product launch. Product marketing is responsible for communicating all benefits and details of the product to the target audience and the general public. Without product marketing at a company, outreach and familiarity to one’s target market and product interest leading up to launch day can be at an all-time low. All internal sales, marketing, customer success, and service teams originate from good product marketing. Therefore, your company should have product marketing be the command center for all product launches.

Product Marketing in Startup Wars

For example, after the user completes their business plan, they are granted options to market their product. These options range from creating a weekly newsletter to creating a brand safety program. It has the user constantly on their toes thinking about marketing.

Product Marketing

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