Startup Guides

Want to learn more about entrepreneurship and starting your own business?   Below you’ll find a series of guides created by our team on various topics relating to business, economics, marketing, and fundraising.  

These guides are provided outside of the simulations and are meant to be used as optional supplemental materials.

Business Plan Guides

A business plan is a document that defines a company’s goals and how it will achieve them.
The business plan can consist of planning for the marketing, management, operations, finances, and more.

Startup Accounting Guides

Accounting is very critical for understanding how much money you have as a company. Financial statements give investors a great look into the company’s financial stability to help them decide whether it is a good idea to invest in the company.

Product Marketing Guides

Product marketing is the leading factor behind getting products to market and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.

Startup Fundraising Guides

The minimal resources of the company could affect the opportunities and connections available. Startup owners who bootstrap have full financial and creative control of their company. Startups that seek outside investments give up shares of their company.