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Startup Wars

Learn the essentials of apparel e-commerce

Start and Scale a T-Shirt Printing Business

  • Experience every step from order fulfillment to marketing and staffing.
  • Turn the classroom into an incubator for an apparel e-commerce startup.
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T-Shirt Business entrepreneurship simulation
Students learning with the T-Shirt Business simulation

7+

years of simulation experience

Develop entrepreneurial and management skills

Why choose the T-Shirt business?

Students create and manage an apparel e-commerce startup, learning how inventory, order fulfillment, marketing, staffing, and operational choices combine to shape business performance.

  • Founder experience: Lead an e-commerce T-shirt company.

  • Skill development: Strengthen strategy, leadership, and problem solving.

  • Industry relevance: Focus on efficient and profitable apparel operations.

Bring it to your classroom

Hands-on learning, real business decisions

What makes the T-Shirt simulation unique?

The simulation goes beyond printing products to reveal the connected systems behind a competitive apparel e-commerce business.

  • E-commerce focus: Address the challenges of a digital apparel company.

  • Apparel insight: Manage inventory, storefront setup, and reporting.

  • Hands-on planning: Scale the business while balancing people and workload.

  • Strategic decisions: Choose how to hire, allocate resources, and serve customers.

T-Shirt Business simulation interface and decisions

Prepare for real-world challenges

Real-world apparel business skills

Every decision connects business theory to a practical outcome learners can discuss, measure, and improve.

01

Apparel business planning

Start with a clear and practical strategy.

02

Inventory management

Track materials, stock, and order fulfillment.

03

Financial acumen

Read reports and understand business performance.

04

Marketing

Plan campaigns that build awareness and demand.

05

Human resources

Decide when and how to grow the team.

06

Store operations

Connect supply chain, sales, and order processing.

What students think

“Startup Wars allowed me to understand everything that goes into starting a business in 90 days.”

Charlotte KaneThe Ohio State University

Enhance your learning with Startup Wars

Start your T-Shirt business with confidence. Master inventory, marketing, and finance through an exciting startup simulation.

Request your demo today