team members reviewing UX design

What is UX Design?

The definition of UX design in a business is the process of designing digital products in a way that primarily focuses on ease of use. When designing a user interface enhancing the interaction between the user and the product is what it is all about. Apple Inc. is a prime example of what it means to have a great UX design in a company. Given their whole product design focuses on simplicity and aesthetics. We can see how much of a mecca Apple is in the technology industry.

Why is UX important?

UX design is key for a business’s success as it will increase customer satisfaction and loyalty. To have a good user interface design in your business means that you will provide all users with positive experiences with your product. Although all users are going to have a different experience with your product; There are some key things to keep in mind when designing your product. You need to get all the information possible from your users that you can. This means, talking to them, watching them use your product, and questioning yourself about the decisions they make. A famous quote about UI design from Apple CEO Steve Jobs, “Design is not just what it looks like and feels like. Design is how it works.”. By allowing your users a great product experience you can change the world.

UX Design in Startup Wars

For example, once the user chooses which product to launch they are allowed to add features to it. By choosing which features to include you the company creator can enhance other users’ experience with your product which will lead to a boost in most if not all financials of your company.

What Is UX Design And Why Is It Important?

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Charlotte Kane
Charlotte Kane Undergraduate Student, The Ohio State University

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Darshita Bajoria
Darshita Bajoria Undergraduate Student, The Ohio State University

Startup Wars is an interactive way to learn and hone entrepreneurial skills while being a no-risk outlet. Great tool for those pursuing entrepreneurship.